Komodifikasi Pantai Bali Lestari sebagai Daya Tarik Wisata di Kecamatan Pantai Cermin

This study aims to determine the form commodification of Bali Lestari Beach as a tourist attraction in District Pantai Cemin. Commodification is carried out by adopting Balinese culture and renewal Coast facilities, evidenced this commodification, can increase number visits. The research method used qualitative with an ethnographic approach, data collection techniques using participatory observation interviews. results explain on beach changing brand from Indah Bali. Then adopt such traditional architecture, arches, paintings puppet figures, statues polished saput, which are made way be identical nuances island To get appropriate manager renewed added several supporting facilities as, water games, photo spots, prayer rooms, bathrooms restaurants. visitors creates new jobs for surrounding community, many whom shifting farming fishing traders beach. In order permit sell coastal area, charges low fee merchant paid. Government participation also very necessary develop Coast.